About LOTTE rental

CEO's Greeting
Create a Better Life, LOTTE rental

LOTTE rental, leader in the domestic rental industry, put forth a new consumer paradigm to
Create a Better Life for customers.

Established in 1986, over 30 years of know-how business with South Korea’s no.1 brand power, it provides services for reasonable consumption over simply purchasing, new experience and solution to problems over owning.

  • Company that CREATEs services for customer’s car life to business solutions,the value of using and sharing.
  • The company that put itself in customer’s shoes, to provide not only Faster but More Convenient service.
  • Create a New Life-Style, go beyond the boundary of ordinary rental service.
LOTTE rental’s Vision system
Mission, Vision, Core value
Business Portfolio
LOTTE rental
a table with Date of Establish, Major Business, Sales Network, Number of Employees, Annual Revenue, Market share.
Date of Establish May 1986 (Kumho Rent-a-Car was merged with LOTTE in June 2015.)
Major Business cars, office machines, various types of equipment etc., total rental business
Sales Network 220 branches and sales offices across nationwide, Thailand and Vietnam subsidiaries
Number of Employees 2,096 Employees (as of 2023)
Annual Revenue 2.7523 trillion won (as of 2023)
Market share 260,000 cars (reference : Dec. 2023 SCRA)

Refusal of Unauthorized Collection of Email Addresses


We refuse to collect email addresses LOTTE rental Homepage refuses to collect posted email addresses without permission by using email collection programs or other technical devices, and criminal charges will be filed acording to the Act on Promotion of Information and communications Network Utilization and Information Protection, etc