Lotte Rental

Lotte Rental introduced the Fair Trade Compliance Program to establish a transparent and fair trading culture throughout the industry.

The 'Fair Trade Compliance Program' is a program that aims to improve the voluntary compliance awareness and ethical awareness of our employees by providing specific action standards for compliance with all laws and ethical rules related to the company's business. It is a comprehensive system for establishing a clean and fair corporate culture and trading practices by effectively preventing them in advance and protecting the brand value that has been built up through the years.

In order to establish a culture of self-compliance within Lotte Rental, we have appointed a compliance officer, who is in charge of CP operations. We have created a Fair Trade Compliance Handbook, and set up business partner selection criteria such as partner companies. We also carry out regular education to prevent corruption.

Employees should strive to prevent unnecessary risks related to their business by acquiring and observing business rules of conduct through fair trade training and manuals

In the past, behaviors that were considered lightly and neglected, such as business practices or personal deviations, now become social issues in a short period of time. Eventually, more and more companies are asked to assume legal responsibility not only for the company but also for the person in charge.

Therefore, in the future, we should not attempt to conduct unfair trade or unfair co-conduct that abuses our trading status or violate the law by imposing unreasonable contract conditions on partner companies or other parties. In the event of future misconduct, we will strictly ask for legal penalties as well as disadvantageous penalties in accordance with the procedures set by the company.

As the demand for social responsibility and role of companies has increased in recent years, it is necessary to reconsider that it is reflected in various legislative contents in accordance with the tendency of firm's domestic and foreign market standards for fair trade and anti-corruption.

Therefore, the establishment and implementation of a compliance program to establish a transparent and fair corporate culture should be recognized as an investment not only for cost but also for customer trust, effective risk management and fair profit generation. Otherwise, it is hard to expect the company's future value and sustainable growth to grow even further.

In order to establish a true corporate culture for Lotte Rental related to fair trade, active participation and support from all members and stakeholders including business partners are required.

In this regard, we have set out the following code of conduct, and all employees and executives, including the CEO, pledge to take the initiative.